Mainstream Cruelty-Free (and Vegan!) Beauty Brands

Most of us can agree, animal testing kind of sucks (for obvious reasons). While it was once deemed necessary to protect the health of humans, that’s really not the case anymore. Don’t believe me? Check these articles out here and here. Brands have caught onto this and are now more than ever aware that the people demand cruelty-free beauty products. Some brands have even taken it a step further, making their products completely vegan. Curious to see which big name brands made the list? Keep on reading!


  1. Too Faced Cosmetics
    The colorfully packaged brand known for its cocoa scented products (and now peach with their re-launch of the sweet peach collection!) has been cruelty-free since 2011. With their recent acquisition by Estee Lauder (a company that sells in China and is thus required by law to test on animals), many loyal customers worried their cruelty-free status would change. Luckily, it hasn’t and Too Faced remains committed to staying cruelty free. Here’s a list of vegan products from Too Faced (listed in #7). My personal favorites? Their Better than Sex Mascara and Chocolate Soleil Bronzer!

  2. The oh-so-luxurious NARS Cosmetics is also cruelty-free. Apparently, Francois Nars is a vegan and is working on making the brand completely free of animal products and by-products. I’m not 100% sure of either of those being true (can’t believe everything on the Internet, right?), but if it is, that’s great news! But for now, I can appreciate the fact that they don’t test on animals. My favorites?: The Radiant Creamy Concealer (shade Ginger), the new Soft Matte Concealer (shade Ginger, and the All Day Luminous Foundation (shade Syracuse)

  3. Kat Von D, the bad ass tattoo artist turned cosmetics conoisseur. Her line is known for no-nonsense makeup that packs a punch and lasts all day. When she first launched in 2008, her line was not vegan, but today it’s cruelty-free and almost all products are vegan! Here’s a list of her vegan products. My favorites?: The Everlasting Liquid Lipstick, Shade & Light Contour Palette, and new Lock-It Brightening Powder.

  4. Urban Decay, the brand that started the Naked palette eyeshadow craze is cruelty-free and makes a conscious effort to replace animal-derived ingredients with plant-derived ingredients so long as the quality remains the same. Check out their vegan products here. My favorites?: Their Naked Skin Weightless Ultra Definition Liquid Makeup, Naked Skin Weightless Complete Coverage Concealer, 24/7 Glide-on Eye Pencil in Perversion, Heavy Metal Glitter Eyeliner in Midnight Cowboy, and their new Optical Illusion Complexion primer (featured in my Best in Beauty post this month here!)

  5. Tarte, the brand that proves natural cosmetics can be exceptional quality is a favorite among many. The cruelty-free brand, like Too Faced, was acquired by another company that does test on animals, but rest assured, they will still remain cruelty-free. Check out their vegan products here. My favorites?: The In Bloom Clay Eyeshadow Palette, the Quick Dry Matte Lip Paint (shade Delish is GORGEOUS!), and the Rainforest of the Sea Marine Boosting Mist.

  6. Cover FX
    Cover FX is a brand that in my opinion, really nails complexion products. After all, if that is all they caryrry, I guess they should be experts, right? The cruelty-free brand, also totally vegan, is also super safe for even the most sensitive skin. Why? As they say, they’re free of the inflammatory five: parabens, fragrance, gluten, mineral oil, and talc. My favorites?: The Natural Finish Foundation (shade N60), Total Cover Cream Foundation (shade N60), and Custom Cover Drops (shade N60, and potentially the most genius product EVER!)

  7. MILK MAKEUP
    The relatively new cosmetics line, debuting just last year is already becoming a huge hit. Their Cooling Water Stick is a favorite of many and their recent releases, the Blur Stick and Holographic Stick are quickly catching on. The brand is cruelty-free and over 60% vegan. Check out their vegan products here. My favorites?: I currently don’t have any as I don’t have much experience with the brand, but maybe I’ll have to try and see what all the hype is about!

  8. The first time I heard of IT Cosmetics, it was being featured on a T.V. shopping channel which at first made me think that it was probably overpriced and low quality. I was definitely wrong! The 100% cruelty-free brand is a favorite among many with popular products being their Bye-Bye Undereye Concealer and Your Skin But Better CC Cream. While I have little experience with the brand, they’re now sold at Sephora which means as an employee, I definitely have and will take the opportunity to test them out.

2 thoughts on “Mainstream Cruelty-Free (and Vegan!) Beauty Brands

  1. Thank you for sharing. So so important we all use cruelty free products. I once did a job at Loreal and asked the CEO what the policy was and he informed me ALL cosmetic brands were prohibited from animal testing. However the loop hole is the chemicals put into the makeup is tested by external companies pre makeup production. So it is still going on and the makeup companies are able to say “We are animal testing free” because it is done in the step before then – so I STILL struggle believing what they tell us. I so wish all cosmetic lines were cruelty free and we didnt have to research so much which ones to use. It should be a given.

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